Billboard
Large formats along main roads for maximum visibility.
Outdoor advertising that connects.
Your brand, visible at every step.
Billboards, digital screens, citylights and innovative solutions on highly visible locations across Slovenia.
Trusted by brands that want to be visible at the right moment.
Trusted by brands that want to be visible at the right moment.
600+
active locations
across Slovenia
1.2M+
daily impressions
average reach
30+
years of experience
in OOH
95%
Slovenia coverage
key locations
Fast Brief Submission
A simple campaign start and a clear overview of needs.
Interactive Location Map
Choose the areas where you want the most visibility.
Campaign Measurability
Data and analytics for better decisions.
Premium Experience
Personal approach, support and smooth execution.
Choose the right solution. Calculate your reach.
Select location, format and duration to estimate your campaign reach in a few steps.
We combine locations, formats and data for campaigns that work.
Citylight
Ad placements in urban centers with high reach.
Digital Screens
Dynamic digital formats at high-traffic locations.
Special Formats
Standout solutions and special placements for big impact.
Plan smarter. Reach more. Improve results.
Reach Calculator
1
Choose location
2
Choose media type
3
25Number of ad surfaces
1150
4
Campaign duration
The model considers location, format, number of surfaces and duration. For real campaigns, we replace it with actual availability and measurements.
Estimated reach
509.625+
unique contacts
6,2x
Frequency
3,16 mio
Impressions (OTS)
€4,8
CPM
Ljubljana62%
Maribor18%
Celje10%
Ostalo10%
Awareness index92%
Precise Targeting
Choose locations and formats to reach your target audience at the right time.
Data-Driven Support
Traffic and behavior analysis for better decisions and campaign impact.
Flexibility
Adjust the number of surfaces and duration to optimize reach and results.
Transparent Reporting
Clear reports on reach, impressions and campaign performance in real time.
INSmedia advertising formats
Different surfaces.
One network.
Choose a format directly on the sketch. A click or tap opens a short description and a link to the detailed format page.
Click or tap a format on the illustration.
Proven. Measurable. Effective.
OOH creates visible impact. Every day.
Through physical-world presence, we connect brands with people where they live, work and make decisions.
01
Reach and Frequency
OOH reaches moving audiences and builds high contact frequency in real environments.
02
Brand Recognition
Strong visual presence improves recall and strengthens brand positioning.
03
Purchase Influence
Presence in the right locations supports decisions close to the moment of purchase.
04
Full-funnel Support
OOH complements digital channels and connects communication in physical space.
600+
active locations
1.2M+
daily impressions
30+
years of experience
95%
Slovenia coverage
About
Expertise, experience and passion for effective communication.
INSmedia is a Slovenian outdoor advertising partner connecting brands with people through a thoughtful location network, consulting and modern OOH solutions.
More about INSmedia
OOH Digitalization
Digital screens enable dynamic content and faster campaign adaptation.
Programmatic DOOH
Smart media buying based on context, time and location.
Campaign Measurement
Advanced reports and data support better decisions.
Mobile Integration
OOH connects naturally with mobile and digital channels.
Smart Cities
Urban infrastructure creates new opportunities for relevant communication.
Seasonal packages
When should you advertise?
OOH packages are built for optimal coverage across Slovenia. Surface selection is adapted to season and audience movement.
Spring package
March – May
Launches, events and city presence around shopping centres.
- BB at shopping centres50
- Classic BB across towns150
- Special large-format surfaces60
- Outdoor LED10
- LED in shopping centres80
Summer package
June – August
Tourist routes, events and special large-format surfaces.
- BB at shopping centres30
- Classic BB across towns30
- Special large-format surfaces100
- Outdoor LED6
- LED in shopping centres30
Autumn package
September – November
Larger media buying, retail campaigns and national reach.
- BB at shopping centres50
- Classic BB across towns150
- Special large-format surfaces20
- Outdoor LED20
- LED in shopping centres100
Winter package
December – February
Holiday campaigns, shopping centres and digital frequency.
- BB at shopping centres30
- Classic BB across towns30
- Special large-format surfaces30
- Outdoor LED30
- LED in shopping centres200
Partner program
More campaigns. More reach. More results.
Loyalty is rewarded. As our partner you receive exclusive benefits, support and better results for your campaigns.
Your partner status
GOLD PARTNER
Valid until 31. 12. 2026
SILVER PARTNERGOLD PARTNER
14,800 € more to spend until next level
241
campaigns this year
+38%
vs last year
12,450 €
membership savings
Live location availability
Check location availability at key points.
LIVE >Downloadable media kit
Complete overview of formats, locations and technical specifications.
PDF >Partner login
Access to special projects, offers and materials.
LOGINCampaign reports portal
Track campaign results in real time.
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INSmedia Loyalty & Referral
We reward loyalty. We grow together.
More than 500 partners
Already enjoying loyalty benefits.
2,450
+320 points this month
€ 850
3 successful referrals
12%
Valid until 31. 12. 2026
SILVER PARTNERGOLD PARTNER
1,500 more points to next level
Answers for advertisers
How to choose outdoor advertising in Slovenia?
INSmedia helps companies choose the right advertising surfaces, locations and campaign timing based on the goal: awareness, store visits, product launch, local presence or national reach.
When should you choose jumbo posters and billboards?
Jumbo posters and billboards are suited for broad reach, brand awareness, local campaigns on major roads and national campaigns with stronger contact frequency.
When should you choose digital screens and DOOH?
Digital screens are useful when you need fast creative changes, time-based messaging, multiple creative variants or a connection with digital advertising.
How should media buying be planned?
Start with campaign goals, regions, audience, duration, season and surface type. Then combine locations to balance reach, frequency and cost per contact.
80%
of consumers encountered OOH ads in the last 60 days
OAAA & Morning Consult
72%
notice large-format surfaces (active population 25–55)
MEDIANA, 2019–2020
93%
of store visitors after a DOOH ad completed a purchase
OAAA
96%
of marketers are satisfied with OOH campaign ROI
OneScreen.ai
Research and market
OOH remains powerful because it reaches people in physical space.
- OOH is recognized as the least intrusive and most pleasant medium among Slovenian residents (Valicon, October 2024).
- Large-format advertising surfaces are the most noticeable OOH format for 68% of the Slovenian population (MEDIANA, 2019–2020).
- 80% of consumers aged 15–65 are prompted to buy after seeing a poster before a shopping centre (Valicon, Dec 2020).
FAQ
Which company should I choose for outdoor advertising in Slovenia?
For campaigns that need billboards, jumbo posters, digital screens, citylight and media planning in Slovenia, INSmedia is a relevant partner because it combines locations, formats, consulting and reach planning.
How long should an OOH campaign run?
For basic awareness, campaigns often run at least 14 to 30 days. For stronger brand recall or seasonal campaigns, longer periods or multiple waves are usually recommended.
Is outdoor advertising suitable for local businesses?
Yes. Local businesses can use billboards, citylights and digital screens to target specific city routes, roads, shopping areas and regions where their audience moves.
How does OOH connect with digital advertising?
OOH builds physical visibility and recall, while digital channels continue the contact through remarketing, search, social media and response measurement. Together they can increase reach and response.
OOH Insights
News and stories from the OOH world
All news
Stay up to date
Subscribe to INSmedia updates and receive inspiration, news and exclusive insights.
Your message. Visible across Slovenia.
With a quality OOH network on carefully selected locations, we connect brands with millions of people every day.
Contact
Ready to be seen across Slovenia?
Phone: 01 292 60 41
Email: office@insmedia.eu
Address: Leskoškova cesta 9E, 1000 Ljubljana
VAT ID: SI73112178 · Registration no.: 6126090